Sutter Health Honors Northern California as ‘Birthplace of Pioneers’ in New Advertising Campaign
Sutter Health unveils new advertising today as part of a “brand relaunch”—a way of reintroducing the Northern California not-for-profit health care network to consumers and better defining what sets it apart from its competitors.
The new advertising campaign begins with fresh billboards and radio and TV commercials, plus streaming digital internet ads. The ads focus on how Sutter Health “proudly cares for the people of Northern California, birthplace of pioneers”—a home where Sutter Health has had roots for more than 100 years. In tribute to this cradle of innovation, the first phase of ads shine a spotlight on the babies Sutter Health care teams deliver daily across the network. The ads are available at http://www.sutterhealth.org/brand/.
“This new campaign is meant to amplify our identity, so people better understand us. People want to know what makes Sutter Health unique, and this our chance to show them,” said Arra Yerganian, Sutter Health’s chief marketing & branding officer. “We’re committed to helping patients get the care they need—when, where and how they need it. We’re dedicated to communicating clearly to our patients and their families using simple, everyday language that makes them feel supported. And we’re focused on nurturing the emotional connections we have with those in our care, offering them comfort and compassion.”
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